EFU Life Insurance began operations in November 1992 as the primary private sector life insurance provider.  EFU Assurance is a pioneer and business leader in the Life Insurance Sector. It has a maximum paid-up capital of Rs. 1 Billion, is among the leading asset managers in Pakistan, has one of the strongest takaful plans in the country and is the first insurance company to have introduced the MPOS system for payment facilitation and the unit-link based system in Pakistan.

Best Insurance Plans Guaranteed

Great endowment - life insurance

High-Value Unit-Link Plans

Invest in multiple EFU funds for a diverse portfolio and high returns.

Whole Life Insurance

Multiple Payout Options

Availability of multiple payment gateways for convenient and hassle-free transactions.

Fast Claims

Biometric Verification

Pakistan’s pioneering biometric verification system for quick, easy insurance signup and verification.

Online Portal

Family & Takaful Plans

Wide-ranging family and takaful plans providing comprehensive, shariah-compliant coverage for all income brackets.

Withdrawal Plans

Guaranteed Acceptance

Multiple easily acquirable policies with zero entry barriers.

Additional Riders

Flexible Premium Variants

Same plans with different premium variants to establish affordability across the board.

Education & Protection Funds

whole life plans

Tuition Fee Coverage 

Full coverage for your child’s education expenses. 

Investment Management

Highly-qualified investment managers ensure your investments yield high profits.

Waiver of Premium

The company will pay the premium if the policyholder cannot continue the payment due to a disability or death. 

Investment & Savings Funds

Single Premium Plans 

Pay a single premium to get coverage for your whole life. 

High Growth Potential

Diverse range of funds with different risk factors for guaranteed growth in profits. 

Easy Access to Savings

After the initial period is over access your savings whenever you want. 

Saving insurance plans

Individual & Group Takaful Plans

Takaful Insurance Plans

Lower Contribution Rate 

Economical and flexible contribution rates so everyone can participate. 

Tailor Your Package Yourself

Design your own package depending on your income, needs, immediate requirements and sum assured. 

Comprehensive Coverage 

Coverage includes death, disability, accidents, and a monthly income stipend if the policyholder passes away or is disabled. 

How Do EFU’s Policies Work?

Most EFU Life Policies use endowment and unit-link methods to calculate and divide your returns. This means your premium is allocated to an investment fund. Every time you pay a premium, the company buys ‘units’ in an investment fund of your choosing and these units keep on accumulating until your policy matures. 

Here’s how it works.


The company collects all your data and assigns you a protection multiple to take out the minimum yearly premium you need to pay to get your sum assured. The sum assured is calculated by multiplying your premium value with your protection multiple.


Once you start paying the premiums the company deducts commission, administration and unit allocation charges and invests the rest of your money into the investment fund by buying units.


With each passing year, your cash value (the networth of your investments) accumulates and your policy becomes even more profitable.


Your policy reaches a certain number of years. Now your policy is maturing, and accumulating additional bonuses based on the age of the policy. The older it grows, the more profitable it becomes.


For policies that come with surrender value, you can choose to withdraw your sum assured after x number of years. In case your cash value has exceeded your sum assured, you can sell all the units you brought over the years through the policy and claim your cash value.


Congratulations! Your policy has now matured. Once you’ve successfully reached the end of your policy you’re ready to  reap the benefits. You can now claim a string of completion bonuses and the sum assured you were guaranteed or the cash value you’ve accumulated.

Available Benefits with these policies

  • Waiver of premium: this means if you suffer a disability during the tenure of your policy and have lost your source of income, the company will pay your premiums until the policy matures or until you reach a certain age. 
  • Death Benefit: If you die in the middle of your policy, or in certain cases after it ends, your beneficiaries will receive a certain sum assured. 
  • Inflation Safety: Your premium and sum assured amounts are increased every year to combat inflation. 
  • Withdrawals: You can also withdraw money from your funds. Usually, the companies set a limit of the amount and the times you can withdraw the amount. These withdrawals also reduce your cash value back.
  • Surrender Value: You can quit investing in your premium/policies after having paid your premiums for 3 or 3+ years (can vary from company to company), get an evaluation of your cash value worth and then get the money if you don’t feel like proceeding, need the money urgently or do not have enough money to pay your premiums anymore.